Weekly podcast, YouTube channel, and storefront for one of the largest Catholic men’s brands in the world.
Producer and Brand Manager · Sept 2025 to Aug 2026
The situation
The Catholic Gentleman had large audience and the show was already established when I showed up. It had a weekly interview podcast, a YouTube channel past 63,000 subscribers, a social presence across three platforms, an email list, and a Shopify storefront.
My job was everything between the recording and the audience, and I handled the system that made it repeatable week after week.
What I did
Rebuilt the episode format
The show wasn’t holding viewers the way it could have. I was part of the discussions for a full restructure of how episodes open and how they’re packaged, then built it: a new introduction structure and a new thumbnail style applied across the channel.
I implemented both, which saw an immediate improvement in retention, average view duration, and the channel’s overall performance accelerated.
Post and delivery
I edited and finished every episode, video and audio. On a show people listen to more often than they watch, audio carries as much weight as the video side, and I edited it to the highest professional standard.
As editor I made the retention calls, such as which sections stayed, which got cut, where the conversation dragged, and where it needed to move. This alone improved average view duration across the board.
Packaging and copy
I owned title and thumbnail decisions, wrote the email copy that lifted click-through, and gave direct editorial feedback on episodes.
Studio operations
I worked thirty feet from the studio and was on deck for every recording, setting up before and breaking down after. When something went wrong mid-session, I was the person in to call.
Team
I managed a direct report who executed title and thumbnail production, social posts, episode write-ups, and the upload and scheduling calendar. I set the standards, reviewed the work, and owned what was published.
Distribution and commerce
Every episode went out with a full promotional package across the podcast feed, YouTube, Instagram, and Facebook. Alongside the show I ran the storefront: merchandising, promotional calendar, Meta advertising in-house, and the email program.
Results
The channel did 105,538 views in 28 days against a normal range of 25,500 to 43,600. That is 186 percent above its usual performance, and it followed directly from the format and thumbnail restructure.
In the same window, watch time reached 17,900 hours, up 11,700. Subscribers grew by 1,400 to 64,842. Estimated revenue nearly tripled.
Facebook reached 1.05 million views in a 90-day window, up 40 percent, with one-minute views climbing from a near-zero base to 27,968.
Instagram grew past 100,000 followers, pulling 547,000 views and 107,000 accounts reached per quarter, and converting 13,067 into engaged accounts.
The store grew 56 percent year over year. Average order value rose 38 percent to $71.20, returning customer rate reached 22.4 percent, and email went from a secondary channel to the largest attributed revenue source at $10,900, up 148 percent.
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